The Launch of the Century: a supply chain novel

The future of the company was in the hands of … the supply chain?Through the eyes of Laney Jones and the rest of the Operations team at Wistful Cosmetics, The Launch of the Century is a fictional account that takes the reader into the world of operations and supply chain. Essential reading for anyone about to take their first Operations or Supply Chain course at any level, looking to understand the scope and challenges of operations and supply chain, or simply curious to learn more about a topic that is at the heart of what keeps the world running. The Launch of the Century is not written for subject matter experts. It is fun, easy to read and accessible to all.Written by two former supply chain executives who are now both professors and authors, the book is a blend of key supply chain concepts woven into a story grounded in the real world.Discover more about:Lean Manufacturing • Sourcing • Demand Planning • Bills of Material • Material Requirements Planning • Production Planning • Capacity Management • Distribution and • Transportation • Cost of Goods • Quality • SMED • Customer Service • Continuous Improvement • Change ManagementSupply Chain Experts on The Launch of the Century"I couldn't put it down, I was rooting for the resourceful Wistful team to succeed all the way, because we have all been there ourselves. Perfect for developing Supply Chain awareness and collaboration within companies. I wish I had read this book at the beginning of my career."Emmanuel Plazol, former CSCO L'Oreal"There has never been a business book like this, much less one about Supply Chain. Without any numbers, graphs, or equations, Markoff and Magnani take the reader on an enlightening, thought-provoking ride through the field of Operations – Supply Chain Management and Planning. A creative and engaging way to introduce the basic concepts every Laney of the world has to master for every Launch of the Century."Gustavo Ghory, former CSCO Kimberly-Clark"This engaging story is a great introduction to the exciting world of operations and supply chain management. Set against the dynamic backdrop of a cosmetic factory, it offers readers a fresh and accessible way to grasp key concepts. With its focus on real-world scenarios, this book is a valuable resource for bridging theory with practical application."Pär Åhlström, Professor of Business Administration at Stockholm School of Economics"Launch of the Century provides an easy way of understanding what lean is about in a manufacturing setting. It is an easy and entertaining read and provides a great way for the student or anyone else to learn the basics in a few hours."Peter Hines, Professor at Waterford Institute of Technology & Co-Founder of the Lean Enterprise Research Centre at Cardiff University"This book manages to introduce key concepts of operations and supply chain management in a way that is fun, easy to read, and accessible to all. Whether you're new to the field or just curious about what keeps the world running smoothly, this book offers valuable insights without overwhelming technical jargon."Valentina Carbone, Professor of sustainability and supply chain management at ESCP Business School"The Launch of the Century is an engaging introduction to supply chain and operations management. Through the story of a new product launch at Wistful Beauty, it makes lean thinking and collaboration accessible and fun. Perfect for students, this book bridges theory and practice, offering valuable insights in an entertaining narrative. A must-read for anyone curious about navigating real-world supply chain challenges. Read it!"Didier Rabino, President at Lean Management Systems Read more